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Finding Your Key Messages

Finding Your Key Messages

"Be mindful of the fact that every time you attempt to communicate more than one thing, you’re splintering the attention of those you’re talking to—whether they’re customers or colleagues. If it’s necessary to deliver multiple messages, find a common theme that...

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Halftime Adjustments

Halftime Adjustments

Did you know halftime is much more important than just giving players time to rest. That’s only part of it. Halftime is a crucial moment for strategizing and making adjustments for the second half. Teams enter the game with a plan, and halftime allows them to...

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The Fundraising Diet

The Fundraising Diet

Are you in good fundraising-shape? Yes, I know. Dieting is "out". It's short-term thinking, and that's why most diets fail. The motivation behind a diet is important. It's usually a strategy for someone who wants be healthier and a diet, in their mind, is the...

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